The Long Group, Inc.

Qualitative Insights + Brand Strategy

ABOUT

We're serious problem solvers. Covid is no exception. We’ve made a full pivot over the last few months to take all of our qualitative methodologies online…

AND WE LOVE IT! Using zoom and other mobile platforms, we’re in the homes with consumers, walking the aisles with them, which adds so much more depth to the conversation and insights.

We feel like it all starts by understanding life-stages and having rich conversation with consumers. Because of that, we groove on consumer research, and consulting with brand managers and leadership teams who are trying to keep that conversation going.

Our process can take on big projects that unite marketing efforts spanning from coast to coast, as well as dive in with small niche or premium CPG companies learning their space and exploring new markets. We do this by leveraging fantastic partnerships with creative agencies, recruiting specialists across the nation and other researchers/friends in the industry.

Our site is in beta right now, but feel free to reach out to the team:

Barbara - the "Brand Ma": blongleapfrog (at) yahoo.com

Chris - the “LG Millennial”: cfoley (at) longgroup.co

Phone - 203.629.5366